Irfan Ahmed, PhD

AMA Reference List Style Single- and multiple-author references for books : List author names, including first names, publication date, book title in italics, place of publication, and publisher name: Donnelly, James H. and William R. George (1981), Marketing of Services . Chicago: American Marketing Association. Single- and multiple-author reference for periodicals : List author's full name, publication date, article title in quotes, unabbreviated name of periodical in italics, volume number, issue designation (month, season, or number), and page numbers: Wensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal of Marketing , 45 (Summer), 173–82. Single- and multiple-author reference for an excerpt in a book edited by another author(s) or a proceedings : List author names, including first names, publication date, article/chapter title in quotes, book title in italics, volume number, editors, place of publication, publisher name, and ...